Archive for January 21st, 2014

When trying to determine if colored diamonds are becoming a new fashion trend, the best place to turn to is the fashion runways of the world, and of course, Hollywood’s red carpet. All fashion trends originate here. So let’s take a look and see what’s happening.

Because celebrities usually have first access, and sometimes the only access, to the newest trends, it’s to them we turn to see what’s happening in the world of fashion. With regard to diamonds, it’s clear that color is in.

When Alicia Keys walked out on stage during the 2013 Grammy awards donning a David Yurman chain of paved pink and black rocks, heads surely turned. When Carrie Underwood flashed her striking flawless yellow diamond it was no different. Fans stay tuned into what their favorite celebrities are wearing, and they mimic them as often as they can.

The Rapaport report clearly indicates that colored diamond purchases are on the rise. In 2013 alone, the sale of colored diamonds showed significant gains while most other commodities and goods showed a decline in sales. The report goes on to show that this increase in colored stones sales isn’t anything new to the diamond world.

In fact, colored diamond sales have steadily increased over the last decade. So how has this affected the sale of other white rocks? Well, white diamond sales are still good, but colored stones sales are steadily growing each year. That definitely indicates a trend being set.

So can this trend be directly connected to the red carpet or the world’s top runways? Let’s take a look.

Is it just coincidence, or could the fact that the world’s first ever jewelry-only fashion show hit the runway in New York City in 2004? It sure did. Famed jewelry designer, Chris Aire, came up with the idea, and made his jewelry fashion show debut at Gotham Hall in 2004.

His show contained an astonishing $175 million dollars’ worth of diamonds that included a 95 carat yellow diamond bracelet, pink and yellow stone dog tags, a brilliant purple marquise diamond ring, and a host of other remarkable, never-before seen colored diamond piece. But, the colored diamond trend didn’t stop there.

For the last decade, colored diamonds have been seen at every award show Hollywood has hosted. The fashion runways of the world, including Paris, New York and Prague have seen a continued splash of diamond color as their beautiful models walk their famed runways. Coincidence? Probably not.

Colored diamonds are definitely trending, and they will probably trend for many years to come. Pink and yellow are among the top sellers, but there are many other colors to choose from.

You may not be able to afford the cut, clarity and carat rock your favorite celebrity is wearing, but that doesn’t mean you can’t find a smaller, less expensive diamond in the same color they have. These days, colored diamonds are available to everyone!