Archive for January, 2014

If you’re a consumer who liked to shop for champagne but only has a wine budget, you may be shopping in all the wrong places. Purchasing diamond engagement rings shouldn’t put anyone in the poorhouse. If you want to know the best way to save money when buying diamond engagement rings; shop for one online.

Like retailers in other industries, more and more diamond retailors are hanging up their traditional store keys, and opting to do business via the internet. This could mean big savings for you. Take a look at how it works.

Have you ever heard of the trickle effect? Simply put, it means that when something happens above, the effects of it slowly trickle down and ultimately have an effect on the things below it. In this instance, the trickle effect means that diamond retailers save thousands of dollars by doing business online, and that savings trickles down to you.

Because these business owners are saving cash by not having to shell out money on storefront windows or pay well-dressed employees to man their counters, they can offer better prices on diamond engagement rings in an attempt to beat out the competition. This leads to the next benefit of shopping for engagement rings online; the competitive angle.

What’s the competitive angle? This means that as more retailers turn to the internet to do business, there is more competition among them. Remember, each one of those diamond retailers wants your business, and the best way to get it is to offer better prices than their competitors. This is called having a competitive edge.

Having a competitive edge means they can afford to offer better prices on diamond engagement rings than other diamond retailers. As each on vies for you interest, the prices are driven lower and lower. This plays right into your hand as an online consumer. Availability is another great reason you can save so much money when buying diamond engagement rings on line.

Not having to worries about counter space, window space or keeping a brick and mortar store clutter free, allows online retailers to stock up more on their wares. This means that the chance of them having exactly what you’re looking for is almost a given each time.

Online stores can keep more merchandise in stock at any given time. As such,  there is a much huger selection available to you when shopping for diamond engagement rings on line. Other ways you can save when buying diamonds on line include not having to invest so much time in stores.

When you shop from the comfort of your own home, you don’t have to stand in lines or wait for sales personnel to finish with other customers before they can assist you. That time can be better spent on other areas of your life.

Be sure to make shopping on line a first choice when you set out shopping for diamond engagement rings.

When trying to determine if colored diamonds are becoming a new fashion trend, the best place to turn to is the fashion runways of the world, and of course, Hollywood’s red carpet. All fashion trends originate here. So let’s take a look and see what’s happening.

Because celebrities usually have first access, and sometimes the only access, to the newest trends, it’s to them we turn to see what’s happening in the world of fashion. With regard to diamonds, it’s clear that color is in.

When Alicia Keys walked out on stage during the 2013 Grammy awards donning a David Yurman chain of paved pink and black rocks, heads surely turned. When Carrie Underwood flashed her striking flawless yellow diamond it was no different. Fans stay tuned into what their favorite celebrities are wearing, and they mimic them as often as they can.

The Rapaport report clearly indicates that colored diamond purchases are on the rise. In 2013 alone, the sale of colored diamonds showed significant gains while most other commodities and goods showed a decline in sales. The report goes on to show that this increase in colored stones sales isn’t anything new to the diamond world.

In fact, colored diamond sales have steadily increased over the last decade. So how has this affected the sale of other white rocks? Well, white diamond sales are still good, but colored stones sales are steadily growing each year. That definitely indicates a trend being set.

So can this trend be directly connected to the red carpet or the world’s top runways? Let’s take a look.

Is it just coincidence, or could the fact that the world’s first ever jewelry-only fashion show hit the runway in New York City in 2004? It sure did. Famed jewelry designer, Chris Aire, came up with the idea, and made his jewelry fashion show debut at Gotham Hall in 2004.

His show contained an astonishing $175 million dollars’ worth of diamonds that included a 95 carat yellow diamond bracelet, pink and yellow stone dog tags, a brilliant purple marquise diamond ring, and a host of other remarkable, never-before seen colored diamond piece. But, the colored diamond trend didn’t stop there.

For the last decade, colored diamonds have been seen at every award show Hollywood has hosted. The fashion runways of the world, including Paris, New York and Prague have seen a continued splash of diamond color as their beautiful models walk their famed runways. Coincidence? Probably not.

Colored diamonds are definitely trending, and they will probably trend for many years to come. Pink and yellow are among the top sellers, but there are many other colors to choose from.

You may not be able to afford the cut, clarity and carat rock your favorite celebrity is wearing, but that doesn’t mean you can’t find a smaller, less expensive diamond in the same color they have. These days, colored diamonds are available to everyone!